New Jobs in Kerala

Headlines News

Entertainment News

Sports News

Tuesday, 26 March 2013

Pepsi Rolls Out New Shape 567-gram Bottle First Time In About 17 Years

India News: New York: The new Pepsi bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so that more of the drink is exposed. Pepsi is rolling out a new shape for its 567-gram bottle for the first time in about 17 years.


The change follows a number of splashy moves in the past year by PepsiCo to improve results for its namesake soda, including a multiyear deal to sponsor the Super Bowl halftime show and a wide-ranging deal with the pop star Beyonce.

PepsiCo Inc., based in Purchase, New York, has been working to revitalize the brand after losing market share to Coca-Cola Co. in recent years.

Andrea Foote, a PepsiCo spokeswoman, said the new bottle is part of the company's ongoing update of marketing and packaging materials for the cola.

The single-serve bottles, which are widely sold in coolers at drugstores and other retailers, will begin rolling out in April.
More Details......................................

Pepsi Rolls Out New Shape 567-gram Bottle

No comments:

Post a Comment